Top Ten ways to earn or lose parent's trust.

Top 10 ways to EARN trust

• Offer educational value
• But make sure it's more than drill and kill
• Keep it ad-free
• Filters and moderated chat
• Clear in the age groups that the game is designed for
• Timer/parental controls or recognition that tech play should be balanced with other things
• Clear design and good usability
• Fun and satisfying
• Diversity of ethnicities, backgrounds

Top 11 ways to LOSE trust

• Technical problems
• Too expensive for what you get, longevity of the play
• Poor design
• Misuse of personal email
• Downloading videos
• Unmoderated community
• Hidden advertising
• Nag factor -- games that prompt kids to beg for purchases
• Unintentional exits
• Inconsiderate hotspots
• Inappropriate content